“Today there is no more discussion. Facebook CEO Mark Zuckerberg said Facebook is a mobile company,”on Wednesday evening to analysts. A good hour before his company had published the figures for 2012.
The “make good” Facebook is also something cost. Were the own costs increased significantly in the past year, it will be 2013 more expensive. “We will not work this year, to maximize profit, but to build the best services and products”, he had to know. For additional resources, set mainly in the field of development. “We build products and tools that are valuable for any marketer”, COO Sheryl Sandberg made it clear shortly afterwards. The products would be good for “marketer of major brands, Direktmarketer, local companies and apps Developer”.
“Mobile is the ideal platform for Facebook”, Zuckerberg is convinced. More people could be achieved and interacts intensively with them via mobile devices. The Facebook managers believe to be able to make more money per minute spent on Facebook Mobile with desktop minutes soon. Facebook’s advertising Exchange FBX is currently limited to the desktop area.
Still surprised with a strong development in the field of mobile Facebook: early 2012 at all no advertising revenues obtained with mobile users, almost every fourth advertising dollars from there came in the fourth quarter. Mobile phone Facebook wants to make it to demonstrate the way of the floater to the purchase process in a shop. For it beckoning juicy commissions. Also the behavior of Facebook users can be analysed more on cell phone allowing for more targeted and thus marketplace advertising. Currently experimented in the field of mobile Facebook much and stresses to stand only at the beginning of the development. (Daniel AJ Sokolov)
Image courtesy of fred_v