Rome – here is yet another demonstration of how Facebook keeps exclusively to the collection of unique data on its users. With an ad past, except for a few sources, largely unnoticed in this respect, the social network has launched a new mode of access to his “messenger”, the IM App for Android: it takes your name and mobile number.
As can be seen easily from the picture, the first thing that makes your application once you have launched is to scan its phonebook and, once fully inviatala on Facebook, it will check for contact contact, to identify who among the items in the address book is already a user of the App itself. A method that resembles that of WhatsApp.
At the moment the App in question – in addition to being available only for Android – according to the Digital Trends will take this authentication method only for some countries, including Australia, India, Indonesia, South Africa and Venezuela, but is later expected to adopt.
Where – just like WhatsApp, which unlike as it looked, it does not seem willing to buy – the “contact” in question does not have the new Facebook Messenger, the social network will “invite” to download the App via an SMS, what feasible because a) got the cell phone number of the user authentication and phase b) because the phone book has found a possible match by name and has “learned” the mobile number to which message socially.
Send SMS has a cost, and if Facebook is preparing to do so – the potential for hundreds of thousands of users – it means he thinks of “fit” this disbursement abundantly (just like WhatsApp). The “goods” mistaken, of course – or the value traded, to speak in terms more specific – is the user, his identity (unique, thanks to this mobile number), his habits, his real knowledge network thanks to the knowledge of the contacts, his most frequent contacts, its geographical position, stopping somewhere and the consequent social behaviors, and so on. All very precious goods to feed their Big date.
A New Way to Sign Up for Messenger for Android – the Facebook press release
Facebook Messenger boots own signup system for name, phone number on Android – article by Digital Trends
Facebook rumored to be interested in buying – but does WhatsApp WhatsApp want to be bought? – Article by Digital Trends
Facebook wants to WhatsApp, Instagram – not enough article by Marco v. Principality on this site
Image courtesy of woodleywonderworks